PAPER

• The criteria you will use to segment your market and select your target market including geographic, demographic, psychographic, and behavioral factors- APA FORMAT 750+WORDS AND REFS

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  THIS IS THE PRODUCT IDEA
  How many of you have lost your car key? Cell Phone? Child's teddy Bear? Here is the solution.
  The lost and found system. A new type lost and found system to find any lost idea using you phone. 
  
  
  For the idea we will need to create a small device that is safe to use even in a child's teddy bear as well as durable enough for a set of keys. More discussion will be required for this. Phoenix Group, Inc (Our team) has designed this product so when the consumer installs the app on their phone the item that is missing by the code number (or whatever we say) your cell phone will show a proximity of where the item is.
  What if you lose your cellphone? Well the app can be installed on two phones. 
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