Executive Summary
The main reason for Iridium’s
failure is … [outline the reason]. Other issues Iridium faced were …
Situation Analysis
Iridium’s target market is
[define target market]. These customers seek following benefits/have following
needs: … The main competitors of Iridium are [define competitive set and how
Iridium is better/different]. The collaborators it relies on are …
The value proposition of the
company is …
Evaluation of Marketing Mix
[Describe
the 4P’s and how they align with the needs of the customers you have identified
above]
Conclusion
The
above analysis provided evidence that [the reason you have identified] was the
crucial factor leading to the demise of Iridium.
Exhibits
The
above analysis is supported by the attached exhibit(s) as follows:
Exhibit
1: ……..
Exhibit
2: ……..
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