Walks Softly, Inc sells customized shoes. Currently, it sells 10, 000 pairs of shoes annually at an average price of $68 a pair.

Walks Softly, Inc sells customized shoes. Currently, it sells 10, 000 pairs of shoes annually at an average price of $68 a pair. It is considering adding a lower-priced line of shoes which sell $49 a pair. Walks softly estimates it can sell 5,000 pairs of the lower-priced shoes but will sell 1,000 less pairs of the higher-priced shoes by dong so. What is the amount of the sales that should be used when evaluating the addition of the lower-priced shoes?

Walks Softly, Inc sells customized shoes. Currently, it sells 10, 000 pairs of shoes annually at an average price of $68 a pair.