Supply Chain Management & Pricing Strategies
When suppliers fail to deliver products or services as promised, buyers search for a new supplier. Organizational buyers assign great importance to scm processes that eliminate the uncertainty of product delivery.
Understanding how customers define value is the essence of the pricing process. Pricing decisions complement the firm's overall marketing strategy. The diverse nature of the business market presents unique problems and opportunities for the price strategist. We will discuss the value-based approach for pricing, how to respond to a price attack by an aggressive competitor, and strategic approaches to competitive bidding.
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